Good vibes return to Milan runway
RETAILERS are thrilled, reporters are raving and designers are breathing a sigh of relief.
“Hey, Milan is back on track again,” said Dan Katen of Dsquared2 after it took him more than half an hour in traffic to get to a benefit event last Monday, the closing day of the womenswear fashion week for spring/summer 2011.
After several grouchy seasons, when, feeling the effect of the economic crisis, designers seemed devoid of ideas and the fashion pack lost its love of Milan – “too dull and too expensive” went the refrain – the good vibes have returned.
Everybody liked the new schedule – top-billed shows spread out over six days – and the new venues – fancy downtown “palazzi” rather than the sterile fair grounds.
Figures released by the Italian Fashion Chamber at the end of the week showed that Milan Fashion Week is alive and well. Fifteen thousand buyers from 40 countries attended the event, which included 178 collections, 78 shows and more than 100 presentations. The many fashionistas walking about town with big name shopping bags confirmed the upward move.
“Fashion is renewal, and it was time for us to renew ourselves,” said Beppe Modenese, founder of the Milan fashion event more than 30 years ago. Above all else, the upbeat mood was reflected in the ultra-colourful, cheerful styles, which drew inspiration from the fashion heydays of the 1970s.
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