
Gucci!
A new business has emerged thanks to the fashion aspirations of Indians in small towns. Some online shopping sites are bringing national and global luxury brands within the reach of these people at throwaway prices.
A couple of years ago, 34-year-old Pankaj Maithil, a businessman and also a collector of designer perfumes from Indore, had to travel abroad or to Delhi to add volumes to his collection.
Today, the best fragrances from around the world are just a mouse click away from him. Thanks to the boom in online shopping sites.
Inder Goyal, a 42-year-old engineer from Jodhpur, loves to indulge in buying high-end labels like Versace and Armani and Gucci. And now, living in a Tier-2 city he fulfils his passion of following the global trends with the help of his laptop.
For Frainy Singh, former Mrs India and now settled in Chandigarh, online shopping is a blessing. Earlier, she had to make frequent shopping trips to bigger cities to maintain her glamorous lifestyle. Now she can do the same even without stepping out of her home.
All this has been made possible by a gamut of online fashion retail web sites that have been launched in India in the last couple of years.
Both Indian and international luxury brands can be bought at throwaway prices on these sites. Fashionandyou, 99labels, Brandmile, DesiCouture and Privatesales are some names that are getting popular among the fashion-conscious Indians.
These sites also offer good discounts for the customers. Davidoff Cool Water perfume priced at Rs 4,000 can be grabbed at Rs 1,800, a Calvin Klein dress priced at Rs 7,000 is available for Rs 3,000 and Polo Ralph Lauren T-Shirts with a regular price range of Rs 4,000-5,000 can be bought for less than Rs 2,000.
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